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In its simplest form, a web site is a combination of information: content, sound and graphics. To expect positive results from pages haphazardly thrown together is wishful thinking at best. There are crucial elements in web site architecture and design that delineates a superior site from one that is easy to ignore. This complex web structure must be properly indexed and hyperlinked to elicit an effective message. From years of experience we have developed an acute sense of what makes an online presentation effective. Although graphics and multimedia effects are useful in dazzling and entertaining the customer, each element adds to download time. This is frustrating to the client and often proves counter-productive. Our comprehensive understanding of the medium results in design strategies that effectively address this demand issue. By realizing a fine balance between technical dazzle and efficiency, we can provide a service both entertaining, and quick to download. Knowing how customers navigate a site is a critical element often overlooked by less-experienced information architects. Our clear understanding of customer navigational behavior results in a logical interrelation of links and pages, that culminates in a gratifying online experience
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Internet Trends As of June 1999, it was estimated that nearly 180,000 million people worldwide had access to the Internet. In the US alone, the estimated number of online users is expected to reach 115 million by 2000, according to Fortune magazine. With the proliferation of web sites, the Internet is quickly becoming a mega superstore for online users, allowing them to purchase everything from automobiles and homes to toothbrushes and pizza with the click of a mouse. Businesses who fail to capture this emerging market are missing the boat.
E-Commerce Besides an increase in online ad spending, online sales are predicted to skyrocket to $1.5 trillion by 2002, according to industry analysts. With such a huge opportunity and broad reach, businesses that do not implement an effective, sales-oriented web strategy will, on a collective basis, lose millions of dollars in sales to their competitors with web sites. If you are one of those companies who have not begun the web race, it's time to get into the game. If you're not sure how to enter the race, let The Internet Group give you the head start you need to be a market leader in online sales.
Welcome to The Internet Group The Internet Group offers complete e-commerce, auction, and even online magazine solutions for your business web site. Whether you are starting from scratch or upgrading your existing site to include e-commerce capabilities, The Internet Group can provide you with all of the necessary components of electronic commerce in one place. Our team of seasoned industry professionals and programmers provide the strategic vision and nuts-and-bolts capabilities necessary to maximize e-commerce on your web-site in a way that is easy for the user to navigate and easy for you to manage. You want a sound, effective site that incorporates e-commerce in a way that serves as a bona fide tool to increase your sales. Some of our e-commerce packages include Auction software and Cold Fusion web database capabilities. Other packages offer Shopping Cart Ordering Systems, Secure Online Transactions, Password Protection, and much, much more. It depends on your needs. We will consult with you to develop the e-commerce package that's best for your business. Your
e-commerce site will consist of the following: Customer Service Page—Summarizes ordering, shipping, customer service policies and supplies contact information for customers Store Catalog Pages—Separate pages to display each category of products you offer Shopping Cart—All order taking and credit card processing is handled on our server Merchant Account Services—Apply online to enable credit card processing Backroom Services—Quick access to orders, credit card transactions and traffic reports for your store site. Corporate Internet/Intranet Consulting—Includes the following topics
If your business has a web site in need of a visual, structural or navigational overhaul or simple redesign, give us a call. We can enhance your existing site or create a brand new one to accomplish your changing needs without interrupting your current Internet customer-flow.
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